The blog of the Ancient Mariner: We all mistook Apple's new product

Wednesday, 26 May 2010

We all mistook Apple's new product

... for a female sanitary item. And that's not unreasonable really.

But it seems to really foul up branding requires a non-native English speaking marketing department.

Introducing the WePad.

Read more here.

Their point was that the iPad is all about ME, all about being closed and all about Apple being in control. The WePad is all about being open, inclusive and outwardlooking in it's design: the antithesis of Jobsian Apple philosophy. I don't know if it will live up to the idea, but I really hope so.

But I do wish they'd spoken to someone who wasn't German before branding it like an incontinence device.

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Play nice - I will delete anything I don't want associated with this blog and I will delete anonymous comments.

Why post emergent?

Why not?

Some years ago I wrote about things relating to church I thought were important then and probably still do to an extent. So many of us want to make sure stuff is right, trying to differentiate ourselves, yet also often miss the more important stuff, the bigger picture.

I watch various people doing church in different ways and wonder how much God is concerned about our 'important' bits of theology or stances we take. The church stream I was once so pleased to be part of is starting to look like every other church to me, so maybe it's time I had a little humility instead of pride at being different.