Ikea sells things with funny names.

Probably most people realise that.

I've idly wondered whether they have a naming dept. along with marketing, design, purchasing etc. Maybe they just get the designers to name their products?

But however they do it, they seem to have some odd rules about it.

For certain things, the name must indicate (or at least hint) at what it's for, while for others it absolutely must not. Sometimes the name is just funny, like the floor protector we just installed to save the poor old livingroom carpet from the computer chair.

It's called KOLON.

Imagine, just for a moment, if everything was named in a way that hinted at the use, in a Swedishly international manner.

Thus alongside the ORDNING cutlery system and PLASTIS washing up gloves they sold the HAKKEM range of knives.

In bedroom textiles they already have the delightfully named ALVINE VÅG to go alongside the BIBBY SNIRR quilt cover, but how about a SNUGGA VARN throw or FEADA range of pillows.

They do a half sized mirror called GODMORGON and a shaving mirror that's FRÄCK. Maybe they need a full sized dressing mirror called CHOCOLA BOTLARJ?

The possibilities are endless.