He was discussing/making recommendations about the frequency of posting that should take place on a blog.
John - if you're reading this, I have to tell you that it takes time to work through the stuff you put up and formulate useful thoughts. I'm still thinking about a useful way to blog on sex (one that doesn't uncover one's partner as well) plus a bunch of other stuff. (BTW it's easier to communicate with you like this as I don't have an email addy). I could probably handle about 1 of your deeper posts per week.