Are starting to find a place in the on-line conversational ecosystem.
Facebook is where you stay connected with people (mostly) talking rubbish.
Google+ is where you talk to people who are interested and interesting about theology or guitars or how oil refineries mess up the environment.
I can see this is going the way of newspapers, where a small number will read the Times, Torygraph or even (spit) the Grauniad, while millions buy the sun and mirror.
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