Tuesday, 21 August 2012

Do you ever wonder about marketing people?

Especially when they are trying to shift computer parts etc?

www.aria.co.uk carry a range of base units and mini systems that someone is trying to sell just too hard. They are just a bunch of slightly dull black and grey boxes, somewhere between the size of a shoebox and a midi tower, so how do they get names like hellspawn, hellscream, punisher etc?

It's just a grey and black box with some commonplace electronics inside designed to run Windows beige-world 7.

Even the kids that live in their parents basements and play WoW and MW3 are going to be cynical, let alone anyone who has actually had a job. Sometimes it feels like people actually believe the things they invent.

And there's a penny dropping moment.

Men have always wanted to invent things that needed to be worshiped, creating rules and scenarios in which to frame and sell their ideas. Only now instead of worshipping in darkened caves and temples, it's spare rooms and cafes.

I'm quite torn about the whole computing and the internet aspect of modern life. There is so much potential good, and yet there is such a strong draw, and I very much recognise my own weakness to that, to spend too much time just on the computer, not talking or sharing face to face, but in simulated company. There's a side of me that would love to just ditch computing completely, but it IS so useful.

Of course the challenge is to handle these things well, just like food and drink, just like reading and socialising. For those things society has created expectations and training from a young age, and we can see the effects of their failure in obesity as much as alcoholism, in those who live to escape and those who cannot stop themselves talking. Would future generations develop their own social limitations to internet use, if the internet were to be around for another 150 years?

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